After your web site is completed, what do you do next? You must promote it online by getting it optimized with the right keywords and submitted or registered to the search engines and directories.
The keywords will be based on the content of your site. It’s important that your content contains relevant keywords. What is the importance of having keywords? The search engines use keywords to pull the types of websites that Internet searchers are looking for. Think of the search engines as libraries. When you look for a book at a library, you have to first search through the card catalogs. (You can also do that online now. ) The card catalogs are sorted by categories. Each card has the title of the book, the author’s name, date of publication, an abstract, etc. When looking for a book, we first search by the category, and then we can search by the title and by the author. It makes it easy to search when everything is organized. For Internet publication each website must have Meta Tags. Think of the Meta Tags as the card catalog of a book. So when someone says “What is a Meta Tag? It is like asking “What is a library card catalog?”. The Meta Tag contains the website’s title, description, and keywords. The title can also contain keywords that pertain to the title. The description can also contain keywords. The keyword Meta Tag contains only keywords.
On the Internet when we search for a particular website, we enter keywords such as “physical therapists palm harbor, fl”. The search engines will fetch websites pertaining to physical therapists in Palm Harbor, FL. How does it happen that you would get a list of physical therapists? The search engines read the content of the Meta tags and determine how your web site will be indexed, categorized, and cataloged. As users search and find web sites, the information displayed in the search listings will be based on the Meta tags. It is also very crucial that after the Meta Tag codes are embedded into the website, you submit your site to the search engines and directories such as Google, Yahoo, MSN, so that your site is registered to their databases. When a site is registered, it’s searchable. When your site is not registered, nobody would know that it even exists except those people whom you informed.
Meta Tags
Here is a guide on putting together the meta tags.
- Title tag: 5 – 10 words, 60 to 90 characters with spaces. This should contain the title of your web site and relevant keywords pertaining to your web site products or services you’re trying to promote.
- Description tag: This is a concise summary of the your web site such as a description of what you provide as a service, about the products you sell, or generally what your web site is about. This should be from a minimum of 170 characters with spaces to 200 characters maximum.
- Keyword tag: This should be a limit of 900 characters with spaces. You must keep it simple and relevant. You should have a minimum of 10 to a maximum of 20 Keywords per web page.
Why is it important to stick to the limitations of words or characters in the meta tags?
When submitting your web site to the search engines and directories, each search engine or directory has their standard limit of words or characters they want to accept, so it is very crucial to meet their requirements. Otherwise, you could risk not getting your web site registered.
Is submitting or registering your web site the only form of promoting your web site?
Site optimization and registration is just one of the first steps of online promotion. There are other forms of online marketing. They are paid-for-inclusion, pay-per-click, getting listed on local search engines for those whose market is in the local areas, and buying a listing in your local directories, and many other.
You must not forget to include your web site address in your business cards, brochures, flyers, and other print media. When you buy advertisement through radio and television, you should always have your web site address announced and displayed. In addition, include your web site address when you implement your email marketing campaign. Those are some of the ways of getting visitors to your web site.
All forms of advertisements or promotions can benefit your web site or online business.
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